On the subject of health, some of the raw, real as well as riveting interactions in healthcare aren’t happening on Facebook, Instagram or Twitter. Rather, the real interaction takes place on TikTok. Several healthcare providers even opted to buy TikTok views to raise awareness about proper healthcare.

Just a quick heads up, TikTok is a video-based social networking site and it’s been downloaded more than a million times all over the world. The platform enables users to create short videos easily and then post it to their respective accounts. Videos mostly have an amateurish feel but the main objective is to make it fun.

TikTok in Healthcare?

Surprisingly, there are great healthcare activities happening on the platform in which some are simply aiming to entertain while some are substantive.

As a matter of fact, there is a continuous flow of healthcare providers who embraced TikTok as a means to talk and reach out to their patients. With hundreds to even thousands of followers, they are posting about why people should consider vaccination, dangers of smoking or what could be done if a condom breaks and everything in between.

But there are many other examples why doctors and other health-related officials are using TikTok’s platform.

Number 1. For insight

Look the hashtags that are used with therapeutic area of interests including but not limited to:

  • Parkinson’s Disease
  • Multiple Sclerosis
  • Diabetes and;
  • Lung Cancer

The clips made on these hashtags may be irony and absurd but it is going to give you new perspectives on what is life like when you have such conditions.

Number 2. For inspiration

Would you like to see how your audience really looks like or need something that will warm up the situation to discuss their condition? TikTok can be an invaluable tool in doing that.

Number 3. For advertising

Believe it or not, you can actually run ads on the platform. It isn’t that common and it isn’t that cheap either but, it is possible. Basically, there are several ad products that TikTok is offering similar to sponsored hashtag challenges, in-feed video as well as brand takeovers.

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